


12-13 July 2022
Coventry Transport Museum
A solutions showcase

2022 will be the test of the UK’s grand plan to Bus Back Better
The UK will need enthusiasm, innovation and new partnerships between all involved parties: government, local authorities, increasingly challenged transport operators, innovators in the fields of design, technology, planning and engineering, and bus users who demand simplicity, reliability and ease of use.

A Quality Bus Solutions Showcase...
Quality Bus is the premier event for those responsible to designing, planning, supplying and operating quality bus routes and networks.
Back in person for the first time in two years, this gathering will respond to new opportunities created by wide-reaching changes in bus strategy, policy, funding and innovation.
This event will bring together all of these players to showcase how solutions are being delivered across key areas:
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Reducing operator costs
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Decarbonisation of vehicles
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Optimising vehicle usage and routing
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Funding frameworks and economic, operational and business models
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Rural / peri-urban services and DRT
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Understanding bus usage and networks: models and data
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Improving the passenger experience: information, pricing, convenience, ticketing, vehicles and infrastructure
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Bus priority schemes / urban traffic management
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Bus and passenger infrastructure
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Partnership working
Plus bonus pre-event study tour and networking evening (details to be announced)
Keynotes, presentations and workshops
Site visits to innovative schemes
Demonstration of zero emission vehicles and infrastructure onsite
Plenty of time for social and networking events

Why attend?
Buses in particular will play a central role in supporting key transport decarbonisation challenges, and cost-effective and appealing services will help convert more people to public transport – especially in the light of the DfT revealing that the committed £3 billion bus funding has now been scaled back to £1.4 billion.
One bus is able to replace up to 40 cars on the road. So how do we change travel behaviours and get more people to choose bus travel? Passengers wish to be in control of their entire journey – from door to bus stop to bus to door – and a range of strategic and operational solutions are revolutionising bus services so that they can respond to these customer needs, as well as reducing operating costs.

Who should attend?
This event will explore the key solutions to the challenges identified by the 2020 National Bus Strategy:
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Supporting decarbonisation: zero emission vehicles, real-time route planning, route optimisation, carbon footprint reporters, passenger counting solutions,
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real-time route planning, route optimisation, carbon footprint reporters and passenger counting solutions
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Funding frameworks and economic / business models
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Rural / peri-urban services and DRT
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Understanding bus usage and networks: models and data
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Improving the passenger experience: pricing, convenience, ticketing, payments, vehicles, infrastructure
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Bus priority schemes / urban traffic management / enforcement
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Bus and passenger infrastructure
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Seamless, integrated travel between modes and operators
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Offering simple, convenient and capped ticketing across modes
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Innovation and digitalisation to change travel behaviours – improving reliability, efficiency and connectivity
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Data intelligence: improving the flow and capacity of public transport systems
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Reducing operator costs while improving the passengers experience
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Journey time planning and bus priority measures
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Integrating demand-responsive schemes into the wider transport network
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BRT and mass transit schemes
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Communications, messaging and branding
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Improved roadside infrastructure
What
How many of these ambitions can be delivered at low or no cost with smarter planning, a better understanding of customer needs, public support, and the smart use of technology?
Why
The links between levelling up public transport accessibility, decarbonisation, improving air quality and better public health outcomes are well understood. The message from the public is simple: if we don’t use our cars as much – which we can understand – then we need reliable, attractive and viable alternatives
How
Come to the Quality Bus Solutions Showcase to learn, share insights and network with peers
Sponsorship & Exhibiting Opportunities

Headline Sponsorship Package – SOLD OUT
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Company branding on all event collateral, including website, show guide, email communications and advertising
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Opportunity to present on the programme (topics and themes to be agreed with organisers)
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Sponsorship of lunch, drinks reception or networking event
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Large exhibition booth (4m x 2m)
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Editorial coverage in the build up to and post event
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15 delegate places for staff, clients and partners to attend
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Company profile in the delegate pack and event website – logo and 150 words
Rate for sponsorship - £5,000 + VAT
Contact Daniel Simpson today on 020 7091 7861 to secure exhibition space or sponsorship packages.
Exhibition Package – Limited to 10 organisations
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Exhibition area supplied with table chairs, wi-fi and power supply (3m x 2m)
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5 delegate places for staff, clients and partners to attend
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Company profile in the delegate pack and event website – logo and 150 words
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Opportunity to exhibit a bus / coach / road side infrastructure outside venue (add £1,000)
£2,000 + VAT
Exhibitors include

Programme
12 July 2022
10:00
Registration opens
10:30
Morning site visits and tours, and guided visits to the outdoor expo area
West Midlands On Demand
Free delegate trips with West Midlands On-demand
Thanks to our partners at Transport for West Midlands, all trips between Coventry train station (Station Square, Coventry, West Midlands CV1 2GT) and the and Coventry Transport Museum (Millennium Place, Hales Street, Coventry CV1 1JD) will be free on the 12-13th July, so there's no need to use a discount code to try out this impressive DRT service
TfWM advises delegates to please download the app in advance and to pre-book their trips so as to enjoy the best West Midlands On-demand experience
More information can be found on the West Midlands On-demand
website: On-demand buses in the West Midlands | Transport for West Midlands
Guide Sprint site visit via EV Alexander Dennis bus
Guided visit to the Sprint Bus Priority site and to see Sprint infrastructure on the new EV Alexander Dennis bus
Agenda
10:45: Assembly at Coventry Transport Museum
11.00: Departure
ADL Vehicle Technologies: on-bus briefing
TfWM: Sprint concept briefing
TfWM Sprint engineering briefing
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Prototype Stop
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Highway Infrastructure
Morgan Sindall: Sprint implementation briefing
Dialogue between delegates and representatives
13.00: Arrive Coventry Transport Museum
Outdoor demo zone: Millennium Place
See the new Alexander Dennis EV and hydrogen buses in the outdoor expo area
13:30
Lunch
14:15
Session Chair: Linda McCord, Senior Stakeholder Manager, Transport Focus and Chair of the West Midlands Bus Alliance
Welcome: Pete Bond, Director of Integrated Network Services, Transport for West Midlands
West Midlands Future Transport Zone – the key role of bus
Mark Collins, Integration Innovation Lead, Transport for West Midlands
Towards Bus Back Better
Stephen Fidler, Co-Director, Local Transport, Department for Transport
15:15
Improving the passenger experience
Pricing, convenience, digital services, ticketing, vehicles, infrastructure, branding – getting service levels right for bus users
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Pete Bond, Director of Integrated Network Services, Transport for West Midlands
16:15
Afternoon Break
16:45
Improving the passenger experience – solutions showcase
Session Chair: Richard Walker, Local Transport Directorate, Department for Transport
How to design, launch and optimise DRT services
Dan Mould, Managing Director, WeDRT
GoAscendal Labs: elevating the passenger experience through technology innovation
Graeme Inglis, Head of Market, UK, GoAscendal Labs
Making shared transport the first choice
Alistair Aitken, Head of Sales, Passenger
Using metrics to understand, analyse and improve bus networks
Chloe Rogers, Transport Planner, Podaris
Modelling the full passenger experience including DRT
Michael Oliver, Technical Director, PTV UK
ChargeToPhoneBill: the closest thing to cash that cashless can get
Mark Ellis, Payment Solution Specialist, Debit My Mobile
The role of bus in venue and event travel demand management: Coventry City of Culture case study
Andrew Steele, Chief Operating Officer, You. Smart. Thing.
Using RTPI technology to increase confidence and patronage
Darren Maher, Group Development & Communications Director, Journeo
Showcasing the next generation in journey planning
Paul Everson, Product Manager, Trapeze Group
DRT in the Transport for West Midlands region: challenges and solutions…
Short presentations followed by a moderated panel discussion:
Chair: Sam Griffiths, Director of Expansion & Partner Success, Via Transportation
Panellists:
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Mark Collins, Integration Innovation Lead, TfWM
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George Saxon, Head of Transport Operations & Systems, University of Warwick
18:30 - 19:15
Networking Drinks
13 July 2022
09:00
Registration opens
09:30
Chair: Peter Stonham, Editorial Director, Local Transport Today
Welcome
Cllr Jim O’Boyle, Cabinet Member for Jobs, Regeneration and Climate Change, Coventry City Council
Overview
The future is integrated: bus, BRT, DRT, VLR and UrbanAir
Colin Knight, Director, Transportation and Highways, Coventry City Council
10.00
Session 1. Decarbonising fleets
Coventry all electric bus City
Shamala Evans-Gadgil, Senior Project Manager, Coventry City Council
Zero-emission bus planning in the TfWM region
Steve Hayes, Head of Network Transformation, Transport for West Midlands
Delivering zero emission fleets
Matthew Lawrence, Business Development Director, Alexander Dennis Limited
Electric Transportation as a Service (ETaaS)
Bradley Fox, Director Of Business Development, Zenobe Energy
Powering the e-bus revolution
John Seddon, Head of Transport and Innovation, Coventry City Council, and Marianne Costigan, Business Development, Pivot Power
11:30
Morning Break
12:00
Chair: Peter Stonham, Editorial Director, Local Transport Today
Session 2. Reliability and journey time enhancements
Benefitting the bus: enforcing moving traffic offences
Philip Lightowler, Interim Director Transportation, Kent County Council
Reliably going where other buses cannot go
Jack Holland, Head of UK Business Development, Padam Mobility
An interactive bus performance reporting and analysis tool
13.00
Priority bus corridors
Ready, Steady, Go! BRT in the UK today
TfWM's Sprint scheme
Angela Hosford, Head of Sprint Development, TfWM
13:45
Lunch
14:45
Rural / peri-urban services and DRT
Chair: Mark Collins, Integration Innovation Lead, Transport for West Midlands
HertsLynx: an on-demand bus service serving villages in North and East Hertfordshire and fixed destinations in key hub towns
David Carnero, VP Revenue, Padam Mobility and Alice Missler, Demand Responsive/Community Transport Team Leader, Hertfordshire County Council
fflecsi: a nationwide demand-responsive transport project currently live in 12 communities around Wales
Sam Griffiths, Director of Expansion & Partner Success, Via Transportation
The future of DRT services: a strategic overview
David Pipe, Transport Strategy Team, Coventry City Council
16:15
Event close
Published programme is subject to change. Please check back for the latest updates.
For further information contact Juliana O'Rourke

Delegate Rates
£239
First Private Sector Delegate
£239 + VAT
£175
First Public Sector Delegate
£175 + VAT
£149
Each Additional Delegate
£149 + VAT
Limited time offer
Local Authorities can register to attend free

Once you have followed the steps below and set up your account, you will be able to book your journey to and from the transport museum through the WM On-Demand app from 7am to 8pm on July 12th & 13th, free of charge.
You will also be able to pre-book your journey – which we suggest you do.
Register for on-demand
You need to register before you can book a journey
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Download the app on Google Play or iOS
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Create an account. Follow the instructions and enter your details.
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Add your payment card to your account. You cannot use cash. (You will not be charged for your trips to and from the event, the app just requires a card to set up your account)
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Book a journey. Once you have created an account you will be able to book a trip