

Quality Bus: Supporting Generation Bus
Quality Bus: Supporting Generation Bus is the premier event for those responsible for designing, planning supplying and operating quality bus routes and networks.
Produced by the Bus Centre of Excellence and
Landor LINKS, this gathering will respond to new opportunities created by wide-reaching changes in bus strategy, policy, funding and innovation.
Site visits on 6 November
Pre-registration necessary upon booking: further information here
Bus depot of the future visit: First Bus’ Leicester depot becomes one of the UK’s first three fully electrified bus depots outside of Londo
Leicester Bus Tours
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Walking tour
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HOP! tour
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Electric bus tour
19.00: Informal networking at Pete’s Pizza for guests, delegates and exhibitors
Full conference day on November 7
Secure your place today!

Key themes
This event will bring together all of these players to showcase how solutions are being delivered across key areas:
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Improving the passenger experience: information, pricing, convenience, ticketing, vehicles and infrastructure
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Bus priority schemes / urban traffic management
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Partnership working
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Reducing operator costs
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Decarbonisation of vehicles
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Optimising vehicle usage and routing
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Funding frameworks and economic, operational and business models
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Rural / peri-urban services and DRT
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Understanding bus usage and networks: models and data
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Bus and passenger infrastructure
Plus site visits, study tours and networking evening
(details to be announced)

Who should attend?
This event will explore the key solutions to the challenges identified by the 2020 National Bus Strategy:
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Supporting decarbonisation: zero emission vehicles, real-time route planning, route optimisation, carbon footprint reporters, passenger counting solutions,
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real-time route planning, route optimisation, carbon footprint reporters and passenger counting solutions
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Funding frameworks and economic / business models
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Rural / peri-urban services and DRT
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Understanding bus usage and networks: models and data
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Improving the passenger experience: pricing, convenience, ticketing, payments, vehicles, infrastructure
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Bus priority schemes / urban traffic management / enforcement
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Bus and passenger infrastructure
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Seamless, integrated travel between modes and operators
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Offering simple, convenient and capped ticketing across modes
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Innovation and digitalisation to change travel behaviours – improving reliability, efficiency and connectivity
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Data intelligence: improving the flow and capacity of public transport systems
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Reducing operator costs while improving the passengers experience
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Journey time planning and bus priority measures
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Integrating demand-responsive schemes into the wider transport network
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BRT and mass transit schemes
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Communications, messaging and branding
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Improved roadside infrastructure

Why attend?
Buses in particular will play a central role in supporting key transport decarbonisation challenges, and cost-effective and appealing services will help convert more people to public transport – especially in the light of the DfT revealing that the committed £3 billion bus funding has now been scaled back to £1.4 billion.
One bus is able to replace up to 40 cars on the road. So how do we change travel behaviours and get more people to choose bus travel? Passengers wish to be in control of their entire journey – from door to bus stop to bus to door – and a range of strategic and operational solutions are revolutionising bus services so that they can respond to customer needs and reducing operating costs.
Sponsorship & Exhibiting Opportunities

Headline Sponsorship Package
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Company branding on all event collateral, including website, show guide, email communications and advertising
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Opportunity to present on the programme (topics and themes to be agreed with organisers)
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Sponsorship of lunch, drinks reception or networking event
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Large exhibition booth (4m x 2m)
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Editorial coverage in the build up to and post event
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15 delegate places for staff, clients and partners to attend
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Company profile in the delegate pack and event website – logo and 150 words
£5,000 + VAT
Exhibition Package
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Exhibition area supplied with table chairs, wi-fi and power supply (3m x 2m)
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5 delegate places for staff, clients and partners to attend
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Company profile in the delegate pack and event website – logo and 150 words
£2,000 + VAT
Contact Daniel Simpson today on
020 7091 7861 to secure exhibition space or sponsorship packages.
Programme
6 November 2023
14.30
Meet at City Hall for optional tours
Registration necessary: booking options
Please note that event partner Bus Centre of Excellence (BCoE) will be funding a limited number of spaces to attend the Quality Bus event this year on a first-come, first-served basis. They will however be prioritising local authorities and there will be a maximum of two free tickets per organisation (including optional site visits and tours). If you would like a space, please reach out to BCoE directly at BCoE@ciht.org.uk
Alternatively, if booking via Landor LINKS you can choose which tour you would like to join during the booking process, or by emailing Juliana O'Rourke
14:30 - 15:45
and repeat at:
15:45- 17:00

Tour one: Bus Depot of the Future
"First Bus has committed to one of the most ambitious decarbonisation strategies not only in UK mobility, but in net zero transport today. We are focused on First Bus becoming a leader in the transition to a low-carbon future and are committed to operating a UK-wide zero-emission bus fleet by 2035.
A total of £48m has been invested so far to bring this project to fruition, through First Bus investment and DfT funding in partnership with Leicester City Council.
The infrastructure within the site is being totally transformed and will house the latest state-of-the-art technology. We look forward to the project completing in November and are excited to introduce our new electric buses to our local communities."
Rob Hughes, Operations Director, First Bus

Tour two: City tour on the Hop! electric bus followed by walking tour of Leicester City Centre bus infrastructure
The Hop! Bus service was launched in April 2023 in the city centre as an 18-month trial.
The cost of the trial, estimated by the council to be around £1m, is covered by the DfT’s Transforming Cities Fund.
Hop! is a free bus service in Leicester is attracting an average of 1,000 passenger journeys each day, the city council has reported.
17:00
Optional tours end
7 November 2023
09.45
Attenborough Hall
Morning plenary: Generation Bus
Welcome from Karen McShane, President, CIHT
Richard Holden MP, Parliamentary Under Secretary of State for Roads and Local Transport (invited)
Sir Peter Soulsby, Leicester City Mayor
David Leeder, Director and Managing Partner Transport Investment Limited (TIL)
Louise Collins, Senior stakeholder manager, Transport Focus
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Ensuring that buses can compete with private cars
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Buses and levelling up
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Buses and net zero
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Customer experience and service speed
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Funding – public and private
11.15
Morning break
Tea & coffee served outside the Attenborough Hall
11.45
Attenborough Hall
Generation bus: the future
Led by Bus Centre of Excellence and and partners
Presentation Suite
Improving the whole journey experience
Led by Robert Davis, Business Development Manager, Trueform
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Transforming customer perceptions and experiences of bus travel
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Wayfinding
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Comfortable vehicles
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Fast journey times
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Real time passenger information
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High-quality waiting environments
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Hranding and marketing of bus routes and services
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Accessibility
G.01 / G.02
Developments in DDRT
Session led by Padam
12.45
Lunch - Refreshments served
13.45
Attenborough Hall
Operator and local authority partnerships
Successful bus partnerships:
Led by Andy Gibbons, Programme Manager (Buses), Leicester City Council
Speakers
Toby France, Head of Commercial – East & South Midlands, Arriva UK Bus
Zoe Hands, Managing Director, Manchester, Midlands,and South Yorkshire, First Bus
Niki Park, Head of Passenger Transport, Community and Environmental Services, Norfolk County Council
Julian Peddle, Director, D&G buses / Centrebus
Presentation Suite
Next generation bus services
Pulling the key elements together
Lisa Dipnarine, Senior Business Development Manager, Bus Operations, Transport for London
Arriva’s Zero Emission Institute: supporting passenger transport authorities (PTAs)
Kyle Testo, Zero Emission Technology & Solutions Lead, Arriva
Real time information for all
Matthew Wilks, Business Development Manager, Vix Technology
Next generation bus prioritity
Tim Rivett, Director, Tim Rivett Consulting and RTIG
G.01 / G.02
Session in development
Details to ollow
15.15
Afternoon break - Tea & coffee served
Tea & coffee served outside the Attenborough Hall
15.45
Attenborough Hall
Afternoon plenary: Bus services fit for purpose
Chair: Leon Daniels, Chair Advisory Board, Bus Centre of Excellence
Stephen Fidler, Director, Local Transport, Department for Transport
Claire Walters, Chief Executive, Bus Users UK
Cllr Adam Clarke Deputy City Mayor, Climate, Economy and Culture, Leicester City Council
Alison Edwards, Director of Policy, CPT
16.45
Event close
Published programme is subject to change. Please check back for the latest updates. For further information contact Juliana O'Rourke
Speakers

Sir Peter Soulsby
Leicester City Mayor

Alison Edwards
Director of Policy, CPT

Matthew Wilks
Business Development Manager, Vix Technology

Richard Holden MP
Parliamentary Under Secretary of State for Roads and Local Transport

David Leeder
Director and Managing Partner, Transport Investment Limited (TIL)

Toby France
Head of Commercial -
East & South Midlands, Arriva UK Bus

Claire Walters
Chief Executive,
Bus Users UK

Zoe Hands
Managing Director - First Bus
Midlands, Manchester and South Yorkshire

Cllr Adam Clarke
Deputy City Mayor, Climate, Economy and Culture, Leicester City Council

Leon Daniels
Chair Advisory Board,
Bus Centre of Excellence

Louise Collins
Senior Stakeholder Manager, Transport Focus

James Ford
Head of the Bus Centre of Excellence (BCoE)

Robert Davis
Business Development Manager, Trueform

Lisa Dipnarine
Business Development Manager, Bus Operations, Transport for London

Stephen Fidler
Director, Local Transport, Department for Transport

Delegate Rates
Private Sector
Delegate
£239
+ VAT
Public Sector
Delegate
£175
+ VAT