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6 - 7 November 2023
City Hall, Leicester


Organised by:

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Hosted by:

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Sponsored by:

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Supported by:


Quality Bus: Supporting Generation Bus


Quality Bus: Supporting Generation Bus is the premier event for those responsible for designing, planning supplying and operating quality bus routes and networks.

Produced by the Bus Centre of Excellence and
Landor LINKS, this gathering will respond to new opportunities created by wide-reaching changes in bus strategy, policy, funding and innovation.

Site visits on 6 November

Pre-registration necessary upon booking: further information here

Bus depot of the future visit: First Bus’ Leicester depot becomes one of the UK’s first three fully electrified bus depots outside of Londo


Leicester Bus Tours

  • Walking tour

  • HOP! tour

  • Electric bus tour

Full conference day on November 7

Secure your place today!

Key Themes - QB203
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Key themes

This event will bring together all of these players to showcase how solutions are being delivered across key areas:


  • Improving the passenger experience: information, pricing, convenience, ticketing, vehicles and infrastructure

  • Bus priority schemes / urban traffic management

  • Partnership working

  • Reducing operator costs

  • Decarbonisation of vehicles

  • Optimising vehicle usage and routing

  • Funding frameworks and economic, operational and business models

  • Rural / peri-urban services and DRT

  • Understanding bus usage and networks: models and data

  • Bus and passenger infrastructure


Plus site visits, study tours and networking evening
(details to be announced)


Who should attend?


This event will explore the key solutions to the challenges identified by the 2020 National Bus Strategy:


  • Supporting decarbonisation: zero emission vehicles, real-time route planning, route optimisation, carbon footprint reporters, passenger counting solutions,

  • real-time route planning, route optimisation, carbon footprint reporters and passenger counting solutions

  • Funding frameworks and economic / business models

  • Rural / peri-urban services and DRT

  • Understanding bus usage and networks: models and data

  • Improving the passenger experience: pricing, convenience, ticketing, payments, vehicles, infrastructure

  • Bus priority schemes / urban traffic management / enforcement

  • Bus and passenger infrastructure

  • Seamless, integrated travel between modes and operators

  • Offering simple, convenient and capped ticketing across modes

  • Innovation and digitalisation to change travel behaviours – improving reliability, efficiency and connectivity

  • Data intelligence: improving the flow and capacity of public transport systems

  • Reducing operator costs while improving the passengers experience

  • Journey time planning and bus priority measures

  • Integrating demand-responsive schemes into the wider transport network

  • BRT and mass transit schemes

  • Communications, messaging and branding

  • Improved roadside infrastructure

Why attend - QB2023

Why attend?

Buses in particular will play a central role in supporting key transport decarbonisation challenges, and cost-effective and appealing services will help convert more people to public transport – especially in the light of the DfT revealing that the committed £3 billion bus funding has now been scaled back to £1.4 billion.

One bus is able to replace up to 40 cars on the road. So how do we change travel behaviours and get more people to choose bus travel? Passengers wish to be in control of their entire journey – from door to bus stop to bus to door – and a range of strategic and operational solutions are revolutionising bus services so that they can respond to customer needs and reducing operating costs.

Expo rates

Sponsorship & Exhibiting Opportunities


Headline Sponsorship Package


  • Company branding on all event collateral, including website, show guide, email communications and advertising

  • Opportunity to present on the programme (topics and themes to be agreed with organisers)

  • Sponsorship of lunch, drinks reception or networking event

  • Large exhibition booth (4m x 2m)

  • Editorial coverage in the build up to and post event

  • 15 delegate places for staff, clients and partners to attend

  • Company profile in the delegate pack and event website – logo and 150 words


£5,000 + VAT

Exhibition Package

  • Exhibition area supplied with table chairs, wi-fi and power supply (3m x 2m)

  • 5 delegate places for staff, clients and partners to attend

  • Company profile in the delegate pack and event website – logo and 150 words


 £2,000 + VAT

Contact Daniel Simpson today on
020 7091 7861 to secure exhibition space or sponsorship packages.

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Conference Area





6 November 2023


Meet at City Hall for optional tours

Registration necessary: booking options


Please note that event partner Bus Centre of Excellence (BCoE) will be funding a limited number of spaces to attend the Quality Bus event this year on a first-come, first-served basis. They will however be prioritising local authorities and there will be a maximum of two free tickets per organisation (including optional site visits and tours). If you would like a space, please reach out to BCoE directly at


Alternatively, if booking  via Landor LINKS you can choose which tour you would like to join during the booking process, or by emailing Juliana O'Rourke

14:30 - 15:45

and repeat at:

15:45- 17:00


Tour one: Bus Depot of the Future

"First Bus has committed to one of the most ambitious decarbonisation strategies not only in UK mobility, but in net zero transport today. We are focused on First Bus becoming a leader in the transition to a low-carbon future and are committed to operating a UK-wide zero-emission bus fleet by 2035.
A total of £48m has been invested so far to bring this project to fruition, through First Bus investment and DfT funding in partnership with Leicester City Council.
The infrastructure within the site is being totally transformed and will house the latest state-of-the-art technology. We look forward to the project completing in November and are excited to introduce our new electric buses to our local communities."

Rob Hughes, Operations Director, First Bus

Find out more here


Tour two:  City tour on the Hop! electric bus followed by walking tour of Leicester City Centre bus infrastructure

The Hop! Bus service was launched in April 2023 in the city centre as an 18-month trial.


The cost of the trial, estimated by the council to be around £1m, is covered by the DfT’s Transforming Cities Fund.


Hop! is a free bus service in Leicester is attracting an average of 1,000 passenger journeys each day, the city council has reported.

Find out more here


Optional tours end

7 November 2023


Attenborough Hall
Morning plenary: Generation Bus

Chair: Leon Daniels, Chair Advisory Board, Bus Centre of Excellence


Richard Holden MP, Parliamentary Under Secretary of State for Roads and Local Transport (video address)


Sir Peter Soulsby, Leicester City Mayor

David Leeder, Director and Managing Partner Transport Investment Limited (TIL)


Louise Collins, Director, Transport Focus 

  • Ensuring that buses can compete with private cars

  • Buses and levelling up

  • Buses and net zero

  • Customer experience and service speed

  • Funding – public and private



Morning break 
Tea & coffee served outside
 the Attenborough Hall


Attenborough Hall
Generation bus: the future

Led by Bus Centre of Excellence and and partners

Presentation Suite
Quality bus infrastructure

Led by Max Womersley, Sales Director, Trueform, with:

  • Ivan Bennett, Director of Infrastructure Design & Innovation, Trueform 

  • Ed Griffiths,  Creative Director, Jedco Product Designers

  • Karen Rankin, Development Director, Trueform

G.01 / G.02 
Planning bus services and service indicators using Lines

Led by Chris Papaioannou, Data Analyst & Transport Modeller, PTV Group, with Laurence Chittock, Associate, PTV Group


PTV Lines is an easy-to-use browser-based platform, designed to help public transport service planners create and compare different scenarios, adjust routes due to roadworks, and fine-tune timetables for better connections and cost savings


Lunch - Refreshments served


Attenborough Hall

Operator and local authority partnerships

Successful bus partnerships:


Led by Andy Gibbons, Programme Manager (Buses), Leicester City Council


Toby France, Head of Commercial – East & South Midlands, Arriva UK Bus

Zoe Hands, Managing Director, Manchester, Midlands,and South Yorkshire, First Bus

Niki Park, Head of Passenger Transport, Community and Environmental Services, Norfolk County Council

Julian Peddle, Director, Centrebus

Peter Nathanail, Commercial and Operations Director, Vectare & Robin Pointon, Managing Director, GO Travel Solutions

Presentation Suite

Next generation bus services

Chair: James Ford, Head, Bus Centre of Excellence

Pulling the key elements together
Lisa Dipnarine, Senior Business Development Manager, Bus Operations, Transport for London

Arriva’s Zero Emission Institute: supporting passenger transport authorities (PTAs)
Kyle Testo, Zero Emission Technology & Solutions Lead, Arriva

Real time information for all

Matthew Wilks, Business Development Manager, Vix Technology  

Next generation bus prioritity

Tim Rivett, RTIG

Supporting the long-term future of Bus Service Improvement Plans with transport analysis software

Dan Saunders, Head of Products, Basemap

G.01 / G.02
Developments in DDRT: making rural on-demand services a success

Session led by James West, UK Business Development, Padam Mobility

James will explore how on-demand services can be successful and methods that could help extend the life of schemes trialled as part of the Rural Mobility Fund (RMF) and Bus Service Improvement Plan (BSIP). He will discuss how different service silos and integration across service types can help authorities achieve greater access to public transport in rural regions



Afternoon break - Tea & coffee served
Tea & coffee served outside the Attenborough Hall


Attenborough Hall
Afternoon plenary: Bus services fit for purpose

Chair: Leon Daniels, Chair Advisory Board, Bus Centre of Excellence


Stephen Fidler, Director, Local Transport, Department for Transport 

Claire Walters, Chief Executive, Bus Users UK


Cllr Adam Clarke Deputy City Mayor, Climate, Economy and Culture, Leicester City Council


Alison Edwards, Director of Policy, CPT


Event close

Published programme is subject to change. Please check back for the latest updates. For further information contact Juliana O'Rourke


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Sir Peter Soulsby

Leicester City Mayor

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Alison Edwards

Director of Policy, CPT

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Matthew Wilks

Business Development Manager, Vix Technology

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Richard Holden MP

Parliamentary Under Secretary of State for Roads and Local Transport

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David Leeder

Director and Managing Partner, Transport Investment Limited (TIL)

Toby New

Toby France

Head of Commercial -
East & South Midlands, Arriva UK Bus

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Claire Walters

Chief Executive,
Bus Users UK


Zoe Hands 

Managing Director - First Bus

Midlands, Manchester and South Yorkshire

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Transport Modelling Project Manager & EV Charging Infrastructure Demand Expert

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Cllr Adam Clarke

Deputy City Mayor, Climate, Economy and Culture, Leicester City Council

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Leon Daniels

Chair Advisory Board,
Bus Centre of Excellence

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Louise Collins


Transport Focus

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James Ford

Head of the Bus Centre of Excellence (BCoE)

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Robert Davis

Business Development Manager, Trueform


Lisa Dipnarine

Business Development Manager, Bus Operations, Transport for London

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Stephen Fidler

Director, Local Transport, Department for Transport


Ed Griffiths

Director , Jedco Product Designers


Chris Papaioannou

Data Analyst & Transport Modeller at PTV Group

Delegate Rates

Delegate Rates

Private Sector 


Public Sector 


Book now
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