
How TfWM is improving accessibility,
reducing car dependency and
electrifying transport
This two-day conference will show how TfWM is improving accessibility, reducing traffic and electrifying transport through its new Local Transport Plan (LTP). TfWM will share insights and also hopes to find new collaborators for its innovation journey...
Transport for West Midlands (TfWM) is supporting the West Midlands Combined Authority (WMCA) to update its Local Transport Plan (LTP). Following
conversations with residents, employers, business and key stakeholders on the challenges and opportunities facing the region, the LTP is helping TfWM to pin down what a better future transport system looks like – and how to deliver it….
The LTP sets out policies to promote safe, integrated, efficient and economic transport to, from and within its area, as well as plans to implement those policies.
Among these policies is the need to deliver action across ‘6 Big Moves’ to improve accessibility, reduce traffic and electrify transport for the area covered by the West Midlands’ seven metropolitan districts/boroughs.
TfWM is achieving its 6 Big Moves through widespread collaboration. This unique event will:
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Showcase the WMCA LTP and its 6 Big Moves: highlighting challenges, opportunities and solutions
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Offer insights into genuine transport innovation taking place across the region
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Extend opportunities for collaboration on key areas of continuing development such MaaS, behaviour change, CAM, micromobility, EVs and DRT
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Seek feedback and input from peers in order to accelerate TfWM’s understanding, and application of, the 6 Big Moves
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Bring a national perspective, showing how local authorities, practitioners and communities are making collaboration between the technology, transport planning, resilience, health and urban development sectors work harder
Why this event is different
It's not just about transport
This gathering will bring together thinkers and leaders from academia, local government and business across different sectors – our collaborators include ecologists, behavioural scientists and planners. What will you bring?
Interactivity will be key
There will be plenty of time for discussion and developing clear takeaways for implementation – the floor will be open to new ideas in the transport arena
It will generate new ideas
TfWM is keen to share the insights gained from its unique approach to using a combination of approaches (technological, infrastructure, psychological) in solving its big challenges
It will showcase future transport in action
There will be demos and deep dives into trials and pilot projects across the transport technology and innovation sector, demonstrating successes and seeking stimulus for further development
Specially-designed sessions will maximise collective brain power
The two days will feature workshops exploring real-world problems, incubator and sprint sessions and hackathons to generate leads and post-event workstreams
13 March 2023 - Day 1 Programme
Please note that the programme is currently under development.
To discuss speaking opportunities, please contact Juliana O'Rourke at juliana.orourke@landor.co.uk
09:00
Registration
Tea & coffee served in the exhibition area.
09:30
Welcome and keynotes
Anthony Ferguson, Deputy Director, Traffic and Technology, Department for Transport
10:00
Panel 1: Our local challenge and our innovative responses (Future Transport Zone)
Our Local Transport Plan
David Harris, Transport Strategy & Place Manager, Transport for West Midlands
Understanding our people
Sarah Bayliss, Human Intelligence Manager, Transport for West Midlands
Maximising the value of our local data
Stuart Lester, Data Innovation Lead, Transport for West Midlands
West Midlands Future Transport Zone
Mark Collins, Head of Future Transport, Transport for West Midlands
Questions and discussion
11:00
Morning Break
Tea & coffee served in the exhibition area.
11:30
Panel 2: Empowering and enabling people to make sustainable transport decisions
Influencing Transport Lab
Mark Collins, Head of Future Transport, Transport for West Midlands
Mobility-as-a-Service
James Bullen, West Midlands Mobility as a Service (MaaS) Lead
Transport accessibility
Mark Fosbrook, Strategic Partnerships Advisor at Activity Alliance / Health Inequalities Disability Manager, WMCA (invited)
Questions and discussion
12:30
Networking lunch
Lunch served in the exhibition area.
13:30
Get involved in regional transport innovation (choose your working group)
Group 1
The evolution of mobility-as-a-service: how far can it go?
A discussion and ideas session around the future possibilities of MaaS
Hosted by James Bullen, West Midlands Mobility as a Service (MaaS) lead
Group 2
Influencing Transport Lab
Exploring behaviour change in transport – our current activities and exploration of test case
Hosted by Lamprini Papafoti, Transport for West Midlands
Group 3
Environmental data and impact
Transport is seen to contribute 27% of the carbon emissions. The ability to analyse, forecast and provide insight of environmental impacts is hampered by the complexity of the topic, the multitude of actors and stakeholders involved, and by the fragmented approaches. How can organisations come together to provide focus, support and genuine collaboration?
Hosted by:
Charmaine Grant, Principal Research Analyst, West Midlands Combined Authority
Group 4
Mobility hubs: the future of integrated transport in the right locations
A session to explore the approach and value of mobility hubs, how we create an infrastructure legacy that encourages sustainable travel
Hosted by:
Andrew Page, Innovation Project Lead, Transport for West Midlands
Paul Burrow, Senior Transport Innovation Project Lead, Transport for West Midlands
Group 5
Freight
TfWM has acknowledged it is “freight blind”, despite it being such an important area economically for the region. As part of the FTZ there has been an attempt to address this, however the challenges of engagement, relationship building and understanding still remain. The University of Aston is attempting to build a regional freight observatory, how can this help to tackle those challenges?
Hosted by University of Aston
Group 6
How to reverse the trend in public transport demand
Session hosted by SYSTRA
15:30
Working group next steps
Tbc
15:50
Thought leadership presentation
Speaker to be confirmed
Sponsor to be confirmed
16:00
Afternoon break
Tea & coffee served in the exhibition area.
16:30
Panel 3: Mobility credits
Scheme overview and purpose
Lamprini Papafoti, Transport for West Midlands
What we have learned
Alice Holcombe, Behaviour Change Consultant ,TRL
Impact on services
Oz Choudhri, Head of Mobility Solutions, Enterprise, UK & Ireland
17:10
Panel 4: Co-mingling DRT services – a Coventry test case
Regional DRT strategy
Steve Hayes, Head of Network Transformation, Transport for West Midlands
What we’ve learnt so far…
Sam Griffiths, Director, Via
17:40
Day 1 conclusions
Mike Waters, Director Policy, Strategy & Innovation, Transport for West Midlands
Questions and discussion
18:00
Networking reception
Networking drinks served in the exhibition area.
19:00
Day 1 close
14 March 2023 - Day 2 Programme
Please note that the programme is currently under development.
To discuss speaking opportunities, please contact Juliana O'Rourke at juliana.orourke@landor.co.uk
09:15
Registration
Tea & coffee served in the exhibition area.
09:45
Day 2 - Introduction and welcome
Chair: Paul Hutton, Editor, Highways News
Chris Lane, Strategic Head of Innovation, TfWM
10:00
Midlands Future Mobility (MFM) - the journey so far and future opportunities
Jonathan Smith, Program Manager, Verification and Validation, WMG, University of Warwick
Tom Stone, Engineering Centre Manager, AVL
Paul Rose, Technical Director, Intelligent Mobility, Amey
Questions and discussion
10:50
Thought leadership presentation
Speaker to be confirmed
Sponsor to be confirmed.
11:00
Morning break
Tea & coffee served in the exhibition area.
12:30
Networking lunch
Tea & coffee served in the exhibition area.
11:30
Panel 5: Connected and Autonomous vehicles in the Midlands
MACAM (Multi-Area Connected Automated Mobility)
Matthew Shelton, Senior Innovation Delivery & Operations Manager, West Midlands Combined Authority
AutopleX
Konstantinos Koufos, senior research fellow, WMG, University of Warwick
Dave Gabbitas, Connected Mobility, Yunex
Colin Teed, Lead Project Manager, Autoplex project, Jaguar Land Rover
Ian Thompson, Intelligent Transport Research, Highways England
M6 Toll In Vehicle Monitoring System (IVMS)
Richard Bradley, Head of Strategy, Midlands Connect
Alexis Pope, Associate Director, WSP
Questions and discussion
13:30
Coventry explores future transport (Urban Airport and VLR)
Colin Knight, Director, Transportation and Highways, Coventry City Council
Sunil Budhdeo, Transport innovation Manager, Coventry City Council
Questions and discussion
14:00
Digitising our Road Network
Our strategy and plans for road digitisation
Joe Clarbour, TfWM
Graham Hanson, Head of Smarter Traffic Management, Department for Transport (tbc)
Questions and discussion
14:30
WMG activities
Speakers tbc
Questions and discussion
15:10
Afternoon break
Tea & coffee served in the exhibition area
15:35
Closing remarks
Speaker tbc
Questions and discussion
16:00
Event close
Who you will meet...
Transport planners
Entrepreneurs and innovators
CAM experts
IT Professionals
Digital project managers and leaders
Shared mobility professionals
Policy managers
Highways & transport engineers
Behaviour change and communications professionals
Community engagement experts
Development and urban planners
Exhibiting Organisations...
Transport for the West Midlands
Delegate rates and booking
Secure your exhibition stand today!
Contact Daniel Simpson on daniel@landor.co.uk or call: 020 7091 7861
Sponsorship and exhibiting rates
Headline sponsorship (limited to 3 organisations)
Sponsorship provides high level branding, profiling and awareness in the lead up to, during the event and post event. Packages have been designed to provides sponsors a starring role at this major national event.
The sponsorship package includes
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Company branding on all event communications as “Headline Sponsors”, including event website, print and digital advertising and throughout the venue
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Opportunities to be included on the conference programme as speaker or session chairs (speakers and topics to be discussed with steering group)
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6m x 2m exhibition area in a premium location in the networking area
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Sponsorship of a lunch break or the networking drinks reception
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10 delegate places for both conference days
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Hotel accommodation for 2 delegates on 12th and 13th March
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A company profile on the event website and in the delegate packs (logo and 150 word profile)
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Editorial coverage in Landor LINKS’ titles in the build up to, and post event
Rate for package is £5,000 plus vat
Exhibition Package
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3m x 2m exhibition area supplied with table, chairs, power supply and wi-fi access
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3 delegate places for both conference days
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A company profile on the event website and in the delegate packs (logo and 150 word profile)
£1,500 + VAT
Outdoor exhibition area
A large outdoor area is available for larger exhibition items - including connected autonomous vehicles and micro mobility vehicles and lots more. Contact Daniel Simpson for further information.