RDR focuses on reducing danger at source, namely the (mis)use of motor vehicles, in line with typical industry and workplace Health and Safety approaches. The key elements are (i) targeting driver danger and “car culture” and (ii) expecting risk compensation/adaptive behaviour from actual or potential road users.

Talk 1: The basic principles of Road Danger Reduction and why it is not "road safety"

Talk 2: Who Kills Whom and ways of measuring road danger

Discover how AI is transforming road safety. This session will dive into real-world case studies from Transport for West Midlands and other local authorities, showing how they’ve used VivaCity’s AI-powered insights to identify hazardous junctions using our award-winning Near Miss detection, implement successful 20mph zones, and drive tangible improvements in road infrastructure and safety outcomes. Don’t miss it!

Every child has the right to travel in their community without fear of traffic and pollution. Yet, six children are killed or seriously injured on roads every day – that’s a whole class every week. Brake's Kids Walk helps children campaign for safer walking, wheeling and cycling routes in their community.

The Clearview Intelligence innovation showcase will highlight advanced cycle and pedestrian protection systems. We will demonstrate our "Detect > Act > Evaluate" methodology, which leverages data-driven systems and smart infrastructure to enhance safety. This approach ensures real-time detection, responsive actions, and continuous evaluation to protect vulnerable road users effectively.

A discussion of methodological approaches recently adopted to support wide-scale 20mph roll-out in UK locations. The talk will outline methods for area-based sign-only cost estimation and explore data-led means of estimating collision reductions on different road typologies, building a strong case around the monetisable benefits of lower speed limits

Each year, thousands of lives are lost and countless injuries are sustained, due to preventable accidents. Becky’s presentation will outline RoSPA’s work on implementing the Safe System, with a focus on safer speeds and present the findings of RoSPA’s latest report, Safer Lives, Stronger Nation, which calls for a National Accident Prevention Strategy

Average car weight in the UK is increasing, which may lead to a rise in fatal collisions if the trend continues. Reducing car weight could mitigate the severity and frequency of collisions.

​This innovation showcase presents two case studies exploring urban safety and liveability, one looks the implementation and impacts of 20mph limits and another on safe systems in designs including pedestrianisation and placemaking. This session will aim to illustrate how integrated approaches can reduce harm in efforts to reach vision zero and transform streets into vibrant, people-centred spaces. 

​Nicola introduces a new toolkit featuring video, digital training, and behaviour-change ‘recipes’ designed to help local authorities secure public backing and drive compliance with 20mph schemes.
This rapid session explores whether practical tools such as this can help local authorities achieve greater return on their investment and invites input on what else is needed for successful rollout

The Streets Systems innovation showcase will showcase examples where existing AI Traffic Sensors have been used to evaluate and investigate perceived road safety issues at Crossings and junctions. We'll discuss the real world capabilities and limitations of technology and how this compares with traditional approaches.

To achieve Vision Zero, we must centre community in the public engagement process. But what does that mean in practice? Magpie co-founder Becky Dam shares insights from two lenses: as a community road safety campaigner; and as a professional with 15 years’ experience co-creating behaviour change interventions with people at the centre. Through honest stories of community-led action, impact, and resistance, she challenges the status quo and invites you to listen deeper than ever before, engage more bravely, and create solutions with communities - not just for them.

In this Innovation Showcase, we will introduce our newly launched service – Smart Temporary Surveys. This introduction we give you a live demonstration of the service with a locally installed sensor for data, explaining the capabilities and benefits you can gain from implementing this methodology on your future traffic data projects.

Motonormativity describes the unconscious bias that makes car use and ownership seem like the natural, unremarkable norm, even when it poses risks to health and the environment. This "blind spot" leads people to underemphasize the negative consequences of driving, making it difficult to critically evaluate or reduce car dependence.