
Following the publication of the Government's Road Safety Strategy, Delivering Vision Zero brings together leaders and practitioners from across road safety, transport, active travel, public health, planning, enforcement, policy and communications to chart an evidence-based path towards eliminating deaths and serious injuries on our roads.
Reducing road danger is the essential and non-negotiable foundation of Vision Zero. But achieving it also represents a far wider opportunity: to reshape our streets into places that are safer, healthier, fairer and more liveable for everyone – particularly children and those most vulnerable to harm.
Through keynote addresses, panel discussions and practical breakout sessions, the conference will explore how we move beyond isolated interventions towards a mature Safe System approach. Delegates will examine what the evidence tells us about what works, how to deliver change at pace in a challenging political and funding environment, and how different sectors can collaborate to turn ambition into reality.
The programme will showcase real-world examples of delivery from across the UK, explore emerging tools and technologies, and consider how safer streets can unlock wider benefits for communities, public health, active travel and everyday life.
Delivering Vision Zero is for anyone committed to eliminating road deaths and serious injuries – and to creating streets where people can move, meet, play and live without fear.


Why Attend?
Attending Delivering Vision Zero offers a unique opportunity to gain practical insight, expert knowledge, and real-world case studies on how Vision Zero principles – including lower speed limits – can be delivered effectively at scale.
By attending, you will:
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Gain expert insight
Learn from leading policymakers, practitioners and campaigners about how Safe System approaches and 20mph strategies support Vision Zero outcomes -
Learn what works in practice
Hear directly from places already delivering change, including lessons learned, challenges overcome and measurable impacts -
Stay ahead of the curve
Explore emerging trends in road safety, data, enforcement, street design and behaviour change -
Discover enabling technologies
Understand how smart infrastructure, data analytics and enforcement tools can accelerate progress -
Network with peers and leaders
Connect with colleagues from local authorities, health, policing, advocacy groups and industry -
Shape the future of safer streets
Contribute to discussions that will help define the next phase of Vision Zero delivery in the UK -
Leave with practical takeaways
Gain actionable ideas, tools and frameworks you can apply in your own organisation or area
Who Should Attend?
This conference is designed for professionals working to reduce road danger and improve public health, including:
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Local and national government officers
Transport planners, highways engineers and road safety teams -
Policymakers and campaigners
Developing Vision Zero, road safety and 20mph strategies -
Police and enforcement agencies
Focused on compliance, deterrence and road safety outcomes -
Public health and active travel professional
Promoting safer streets for walking, cycling and everyday mobility -
Technology and infrastructure providers
Delivering solutions for speed management, monitoring and enforcement -
Academics and researchers
Contributing evidence and evaluation on road safety and speed reduction


Without getting people out of cars, our roads will never be safe, and without making our roads safe we will never get people out of cars. That’s why Beccy and I are two sides of the same coin, fighting for a region where road death is a thing of the past and sustainable, healthy, joyful transport options are open to everyone. It really is our only chance of creating streets which we can all be proud to call home
Matthew MacDonald
Road Safety Commissioner
West Midlands Combined Authority
As West Midlands Active Travel Commissioner, working closely with my right arm, the Road Safety Commissioner, it's vital that our work goes hand in hand. Safety remains the number one barrier our communities cite when it comes to feeling confident to travel differently and actively
Beccy Marston
Active Travel Commissioner
West Midlands Combined Authority

What Will Be Discussed?
Key themes for the conference will include:
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Delivering a Safe System approach in practice
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Vision Zero policy and governance at local, regional and national levels
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The role of 20mph limits in reducing road danger
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Designing streets for safety, equity and accessibility
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Enforcement, compliance and behaviour change
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Using data, evidence and evaluation to drive decision-making
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Public engagement, communications and political leadership
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Funding, delivery and scaling successful interventions
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The wider benefits of safer streets for health, climate and communities
The Case for Vision Zero
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Lower speed limits significantly reduce the risk of death and serious injury
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Children and older people are disproportionately affected by road danger
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Streets designed for lower speeds support walking, cycling and public health
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Cities adopting Safe System approaches see sustained reductions in casualties
Programme
Please note the programme is currently under development
09.00
Registration
Tea & coffee served in the Atrium
10.00
CONFERENCE ROOM
Opening plenary
Further details to follow
11.15
Morning break
Tea & coffee served in the Atrium
11.45
CONFERENCE ROOM
Breakout 1
Further details to follow
ROOM A
Breakout 2
Further details to follow
ROOM B
Breakout 3
Further details to follow
13.00
Lunch break
Refreshments served in the Atrium
14.00
CONFERENCE ROOM
Breakout 1
Further details to follow
ROOM A
Breakout 2
Further details to follow
ROOM B
Breakout 3
Further details to follow
15.00
Afternoon break
Tea & coffee served in the Atrium
15.30
CONFERENCE ROOM
Closing plenary
Further details to follow
16.30
Event close
Speakers

Matthew MacDonald
Road Safety Commissioner
West Midlands Combined Authority

Beccy Marston
Active Travel Commissioner
West Midlands Combined Authority
Exhibition & Sponsorship Packages
Exhibition Package
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3m x 2m exhibition space
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Power, table, chairs and wi-fi
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3 delegate places
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Logo and company bio on event website
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Logo on all event marketing collateral
£2,500 + VAT
Supporter Package
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3m x 2m exhibition space
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Power, table, chairs and wi-fi
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Presentation position within the event programme
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3 delegate places
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Logo and company bio on event website
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Logo on all event marketing collateral
£3,500 + VAT
Silver Sponsorship Package
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6m x 2m exhibition space
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Power, table, chairs and wi-fi
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Presentation position within the event programme
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5 delegate places
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Company bio on the event website
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Company logo at the top of all event marketing collateral
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Logo as Silver Sponsor at the top of the event website
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Logo to appear on event confirmation emails
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Logo to appear on event holding slides
£5,000 + VAT
Headline Sponsorship Package
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6m x 2m exhibition space
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Power, table, chairs and wi-fi
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2 x Presentation positions within the event programme
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10 delegate places
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Company bio on the event website
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Company logo at the top of all event marketing collateral
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Logo as Headline Sponsor at the top of the event website
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Logo to appear on event confirmation emails
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Logo to appear on event holding slides
£8,500 + VAT
To book any of the above, contact Jason Conboy on: 020 7091 7895 or email: jason@landor.co.uk
Exhibitors include:
Event Supporters:
The Parliamentary Advisory Council for Transport Safety (PACTS) is a UK registered charity and company limited by guarantee dedicated to improving transport safety. Established in 1982, PACTS plays a unique role in bridging safety professionals and lawmakers. It advises members of the House of Commons and House of Lords on air, rail and road safety, bringing together experts and legislators to promote research-based, cost-effective and achievable solutions. Funded through memberships, sponsorship, research grants and events, PACTS is independent of political and commercial interests and works collaboratively across the public, private and third sectors.
The Road Safety Foundation is a charity founded in 1986 that aims to support the delivery of a Safe Road System. It has a vision for safe, sustainable mobility where every journey is safe, and everyone feels protected. RSF leads the United Kingdom Road Assessment Programme, providing tools, training and methodologies to help authorities assess the safety performance of roads, prioritise investment, take a proactive approach and create safer journeys for all road users. RSF undertakes research and innovation to advance Safe System practice, collaborates widely across the sector, and leads national initiatives such as the Older Drivers Task Force.
At the Royal Society for the Prevention of Accidents (RoSPA), we are dedicated to saving lives and preventing serious injuries. For over a century, we have been the driving force behind safety, from pioneering seatbelt laws to founding initiatives like The Tufty Club, Cycling Proficiency, and IOSH. Our vision is clear: an Accident-Free World. We're a charity that leads the safety agenda, shapes government policy, raises industry standards, and drives behavioural change across all areas of life – work, road, home, and leisure. Working alongside our members, we are determined to make accidents preventable, creating a safer society for everyone.
The Road Danger Reduction Forum was set up in 1993 by transport professionals working in local government.
The Road Danger Reduction (RDR) agenda advocates for a safety regime for highways similar to those in industry where danger is targeted at source – namely the (mis)use of motor vehicles in the highway environment.
It is advocated for as part of the implementation of transport programmes based on the public health and local and global environmental objectives of sustainable transport policy.
RDR has been referred to in programmes advanced by Active Travel organisations, and Transport for London and some other highway authorities.










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